Awesome Thoughts from our Blog

An interview with children's authors Shannon and Dean Hale

Shannon and Dean: I think the idea of “princesses” that some parents react against is the submissive girl who does nothing but wait to be saved by a man. But in truth, there are almost no stories like that in the past fifty years. A princess is a girl with power—political power, social power. And a princess is a girl with fun accessories—like unicorn pets and sparkly gowns and fairy godmothers! I fear that some reactions against princesses are reactions against femininity—that the “best” girls are the ones who exhibit traditionally masculine traits and have traditionally masculine interests. I push back against that. Please don’t shame kids for having feminine interests or fascinations with princesses. Again, let them be both!

Eating something fun and delicious is often associated with celebrations. And eating pie on Pi Day seems especially appropriate given the many connections between the two words. But here is a new twist on the connection between these two words. The pie below turns out to be as irregular and unpredictable as the numbers that make up π.

These numbers represent only the FIRST 1,000 numbers of π. π is an irregular number, which means its numbers go on and on forever and will not repeat in any sort of pattern. If anything needed a nickname, it is π!

The numbers that make up π go on and on forever. And for centuries people have attempted to calculate and recite more and more digits of π. In 2016 a computer calculated 22,459,157,718,361 digits of π, the record so far. The current Guinness World Record for reciting π digits is held by Rajveer Meena who in 2015 and at the age of 21 recited 70,000 numbers in 9 hours and 27 minutes.

How long will you stay interested in Pi's digits?  Make a Pi necklace and find out!

We started Princess Awesome because we wanted all kids to see trucks, dinosaurs, math, science, trains, and more as just as much for girls as they are for boys. We did that by explicitly putting these topics on clothes usually worn by girls, and we show girls wearing them. The goal at Princess Awesome is not to make our clothes gender neutral, but to take topics that have been gendered by the world around us and return those topics to neutral by applying them to places where they have been absent in children’s clothing - namely girls’ clothing.

The time has come. 

We're making boys' clothes!

Tell us what YOU want to see from our new company, Boy, Wonder!

On October 29, 2018, JetBlue hosted Princess Awesome at the Fashion on the Fly photoshoot at BWI. The pilots who edit Aviation for Women and Aviation for Girls, publications of Women in Aviation International (WAI) came to meet our models and talk with them about careers in aviation. 

In partnership with JetBlue, we designed and produced the "TrueBlue" Airplanes Collection so girls who love airplanes can twirl, jump, and fly wearing clothes that reflect their interest in aviation. Many young girls' budding interests in STEM careers fade between the ages of 6-12. Only 7% of pilots are women. JetBlue wants to change that. The JetBlue Foundation supports K-12 STEM education and awards scholarships to students pursuing aviation careers.