30% off w/code: FINALSTRETCH // Up to 60% off Super Sale
30% off w/code: FINALSTRETCH // Up to 60% off Super Sale
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by Rebecca Melsky February 04, 2019 3 min read 8 Comments
We started Princess Awesome because we wanted all kids to see trucks, dinosaurs, math, science, trains, and more as just as much for girls as they are for boys. We did that by explicitly putting these topics on clothes usually worn by girls, and we show girls wearing them. The goal at Princess Awesome is not to make our clothes gender neutral, but to take topics that have been gendered by the world around us and return those topics to neutral by applying them to places where they have been absent in children’s clothing - namely girls’ clothing.
by Rebecca Melsky January 03, 2019 3 min read 8 Comments
The time has come.
We're making boys' clothes!
Tell us what YOU want to see from our new company, Boy, Wonder!
by Eva St. Clair December 07, 2018 2 min read 5 Comments
by Diana Peterfreund November 15, 2018 1 min read
Read Moreby Eva St. Clair November 13, 2018 1 min read
On October 29, 2018, JetBlue hosted Princess Awesome at the Fashion on the Fly photoshoot at BWI. The pilots who edit Aviation for Women and Aviation for Girls, publications of Women in Aviation International (WAI) came to meet our models and talk with them about careers in aviation.
In partnership with JetBlue, we designed and produced the "TrueBlue" Airplanes Collection so girls who love airplanes can twirl, jump, and fly wearing clothes that reflect their interest in aviation. Many young girls' budding interests in STEM careers fade between the ages of 6-12. Only 7% of pilots are women. JetBlue wants to change that. The JetBlue Foundation supports K-12 STEM education and awards scholarships to students pursuing aviation careers.
by Amy Wiskerchen October 17, 2018 1 min read
by Erika Walker Jackman October 02, 2018 2 min read 3 Comments
Read Moreby Eva St. Clair September 12, 2018 3 min read 363 Comments
We’re honored to join forces with JetBlue Foundation that shares our commitment to fostering girl’s interest and confidence in STEM fields. The JetBlue Foundation provides financial support to students, especially girls, in pursuing a STEM education to work in aviation. This month, we are releasing a special blue edition of our Airplanes Collection in honor of the JetBlue Foundation.
by Eva St. Clair August 05, 2018 2 min read
by Eva St. Clair June 27, 2018 2 min read 1 Comment
In a world of empowering books about girls doing interesting and amazing things, there are still very few that portray women or female characters working with (or even just being interested in) heavy equipment and machinery. This year, Katy turns 75 - and the empowering message Virginia Lee Burton wrote right at the height of World War II as Rosie the Riveter was working hard on the homefront is still a welcome one with great lessons for kids today - work hard, stay strong, have courage when things look impossible.
by Diana Peterfreund June 05, 2018 2 min read 2 Comments
An interview with the author!
David: A fellow illustrator asked me to write a book about dinosaurs for his wonderful young daughter. He said he couldn't draw dinosaurs.
I thought that was a fun idea. At the time, my son was about 2, and was very shy. At the park, I noticed that his friends would come running up to him, shouting his name, and practically jump on him, to say hello. So that's where the personality of Dinah came from.
by Eva St. Clair May 31, 2018 3 min read
I had a reputation in college as being a scatterbrain. I could never find my keys and I locked myself out of my room 26 times my first quarter. I went through innumerable pairs of sunglasses and multiple bike locks. I was terrible at keeping track of my own stuff.
Reflecting on the chaos I created for myself as a first-year college student, I estimate that fifty percent of the problem originated in the habits I had developed living across the street from the high school I attended. My mother worked from home and the door to our house was usually unlocked. Even if it was locked, I had figured out at age 8 that I could climb over the back wall from our tree house. So I had keys but I never used them. I also didn’t bother carrying around most of the other things I needed during the day since I knew I’d be stopping home for lunch or even occasionally during class - I’d just tell my algebra teacher I needed to visit my “locker.”
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