Awesome Thoughts from our Blog
Why Not Gender Neutral?
We started Princess Awesome because we wanted all kids to see trucks, dinosaurs, math, science, trains, and more as just as much for girls as they are for boys. We did that by explicitly putting these topics on clothes usually worn by girls, and we show girls wearing them. The goal at Princess Awesome is not to make our clothes gender neutral, but to take topics that have been gendered by the world around us and return those topics to neutral by applying them to places where they have been absent in children’s clothing - namely girls’ clothing.
Announcing - Boy, Wonder!
The time has come.
We're making boys' clothes!
Tell us what YOU want to see from our new company, Boy, Wonder!
The Moon Landing - Dream It, Design It
If you’re a dreamer and a designer - if you’re inspired by the night sky, the moon, and the technology that helped us reach it - show us what that means to you. We can’t wait to bring one of your designs to life so that the girls who wear it this summer - celebrating the 50th anniversary of the moon landing and dreaming of traveling to space - may one day find themselves there.
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The "TrueBlue" Airplanes Collection Takes Off
On October 29, 2018, JetBlue hosted Princess Awesome at the Fashion on the Fly photoshoot at BWI. The pilots who edit Aviation for Women and Aviation for Girls, publications of Women in Aviation International (WAI) came to meet our models and talk with them about careers in aviation.
In partnership with JetBlue, we designed and produced the "TrueBlue" Airplanes Collection so girls who love airplanes can twirl, jump, and fly wearing clothes that reflect their interest in aviation. Many young girls' budding interests in STEM careers fade between the ages of 6-12. Only 7% of pilots are women. JetBlue wants to change that. The JetBlue Foundation supports K-12 STEM education and awards scholarships to students pursuing aviation careers.
Wearing Neurons Helps Explain Epilepsy - "My brain is hibernating"
She takes pride in wearing her brain outfit from Princess Awesome because it gives her an opportunity to explain what Epilepsy is to her friends. And of course she has always loved purple! She says all her Princess Awesome clothes (we’re very loyal!) are “super soft and comfy, like pajamas”.
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Fashion on the Fly
We’re honored to join forces with JetBlue Foundation that shares our commitment to fostering girl’s interest and confidence in STEM fields. The JetBlue Foundation provides financial support to students, especially girls, in pursuing a STEM education to work in aviation. This month, we are releasing a special blue edition of our Airplanes Collection in honor of the JetBlue Foundation.
2018 Back to School Round Up of Awesomeness!
Awesome stuff for kids going back to school! Check out our cool list of backpacks, pens, bike helmets, and more!
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The Princess Awesome Book Club Digs Deep for "Katy and the Big Snow"!
In a world of empowering books about girls doing interesting and amazing things, there are still very few that portray women or female characters working with (or even just being interested in) heavy equipment and machinery. This year, Katy turns 75 - and the empowering message Virginia Lee Burton wrote right at the height of World War II as Rosie the Riveter was working hard on the homefront is still a welcome one with great lessons for kids today - work hard, stay strong, have courage when things look impossible.
The Princess Awesome Book Club Adores "Dinosaur Kisses"!
An interview with the author!
David: A fellow illustrator asked me to write a book about dinosaurs for his wonderful young daughter. He said he couldn't draw dinosaurs.
I thought that was a fun idea. At the time, my son was about 2, and was very shy. At the park, I noticed that his friends would come running up to him, shouting his name, and practically jump on him, to say hello. So that's where the personality of Dinah came from.
Life Without Pockets: A Memoir
I had a reputation in college as being a scatterbrain. I could never find my keys and I locked myself out of my room 26 times my first quarter. I went through innumerable pairs of sunglasses and multiple bike locks. I was terrible at keeping track of my own stuff.
Reflecting on the chaos I created for myself as a first-year college student, I estimate that fifty percent of the problem originated in the habits I had developed living across the street from the high school I attended. My mother worked from home and the door to our house was usually unlocked. Even if it was locked, I had figured out at age 8 that I could climb over the back wall from our tree house. So I had keys but I never used them. I also didn’t bother carrying around most of the other things I needed during the day since I knew I’d be stopping home for lunch or even occasionally during class - I’d just tell my algebra teacher I needed to visit my “locker.”