If you know a little girl, or you were a once a little girl, then you know.
Lots of little girls love dresses and rainbows and flowers and pink. And lots of those same little girls love cars and robots and pirates and dinosaurs.
But if you've ever tried to buy those little girls clothes that are pink and have dinosaurs, or are sparkly and have pirates, or even just a dress with a robot on it, then you know it's pretty much impossible.
Princess Awesome wants to change that.
We believe that if a girl likes purple and also likes trucks, she should be able to wear a purple truck dress. And if a girl likes princesses and also aliens, then an alien princess skirt is for her.
We also believe that if a girl would prefer to skip the "princess" and stick with the "awesome," she deserves some dress options that feature a range of colors and topics.
We are Princess Awesome because butterflies are awesome and so are airplanes. Because monsters are awesome and so are twirly skirts. Because girls are awesome and girls get to decide what it means to be girly.
A recent Huffington Post article discussed the potential negative consequences to children's social development that clothing with messages containing gender stereotypes could have. It is crucial that girls have access to clothes that tell them that they can be and do anything. If you've ever met a little girl, you know they already know this is true.
Princess Awesome is a company founded by women - mothers - who want girls to be able to express themselves through their clothing. We are committed to making clothes that girls want to wear, and that parents want to see on their daughters.
Our guiding principle is to listen to what girls like to wear, do, and play, and to make that available to them - so girls can wear all that they are.
EVA ST. CLAIR
Where We Started
In the spring of 2013, Rebecca went to buy her daughter pajamas from a big mainstream store. She bought a few sets of cute, pastel pajamas with ice cream cones and hearts from the girls' section and a few sets of red and blue pajamas with robots and rocket ships from the boys' section.
On her way out, she passed the girls' section and glanced through the dresses, the only article of clothing other than pajamas that her daughter would wear at that time (or currently, for that matter!). "It's too bad," she thought, "that there are no dresses with robots on them, because she would totally wear one. Or a dress with a truck. Or a dinosaur. Or an airplane. Or a pirate. Or a train. But those don't exist."
With no more than a brief conversation with Eva about the sad state of the thematic divide between girls' and boys' clothes, Princess Awesome was born. And we got to work. (For more on our origin story read here.)
In the fall of 2013, we created our first test batch of dresses in Eva's basement on a 1948 Singer sewing machine.
Within three weeks, we had sold 75% of our original stock and made more in batches over the course of the following year, all of which also sold out within a few weeks of production.
With six children between the two of us, two full time jobs - one out-of-the-home and one in-the-home - we realized that making things by hand was unsustainable. We began looking into factory production and quickly realized that the start-up capital we needed was beyond what we could finance ourselves. We decided to launch a Kickstarter, and on February 3, 2015, Princess Awesome set out to raise $35,000 on the crowdfunding platform.
After a post from A Mighty Girl helped spread the word about Princess Awesome far and wide, we concluded our campaign on March 4, 2015, having raised over $215,000 - officially making us the highest performing childrenswear Kickstarter ever.
We completed our first run of factory production in the summer of 2015 and are moving forward with new designs, new dresses, and new awesome clothes for awesome girls.