June 25, 2017
Brave Girls are all around us. They’re doing things that frighten them. They’re taking risks that might not pay off. They’re learning hard lessons about “the way things are” - and they’re changing them.
If you’re raising a Brave Girl, we congratulate you.
June 24, 2017
I learned to speak five languages and how to work in the tourism business, especially hotels, but one fateful spring I landed in the Bahamas on a vacation to learn how to scuba dive and I never left.
I moved forward in the industry thanks to my passion but also convinced that the best way to be a woman was to be less girly, because everybody “knew” that a girl could not have possibly been able to carry tanks through the forest and go exploring new caves. Then one day I realized that this “girl” was doing exactly that - and that it was perfectly ok to wear pink and to like dresses and heels, or not.
June 18, 2017
Dressed as Wonder Woman, I held my shoulders back and my chin up. My stride lengthened. I got up early and got an hour of work in before my family woke, then strode into my daughter’s bedroom to help her get ready for school like I’d just conquered the world. I stood up for myself more at work, though they couldn’t see my clothes on the other side of that computer screen. I love clothes and costuming, and even I was surprised to see what a difference a Wonder Woman print dress made in my outlook on life.
June 13, 2017
Wouldn’t our planet be a nicer place to live if we could all just get along and, dare I say, even become friends? That’s the inspiration for Pals Socks. What originally started as battling mittens morphed into something much more meaningful.
Learn the story behind Pals Socks and enter to win a pair of socks with a matching Princess Awesome dress!
June 07, 2017
Make a beautiful Sharks mobile using our free printable shark!
This super easy craft is perfect for kids ages 9+. It's easy to make and requires no sewing.
June 04, 2017
Happy World Oceans Day! We are delighted to bring to you a new silhouette with an awesome Sharks design, just in time for summer!
May 30, 2017
Girls are struggling with body image and self-esteem at younger ages than ever before, but we think shopping for clothes shouldn’t contribute to the problem.
Walk into any girls’ clothing store, and shorty shorts, skinny fits, teeny bikinis, and body-hugging t-shirts are almost all you see. The message is loud and clear: girls are supposed to dress to look slim.
Enter two small businesses working to change this reality. Girls Will Be developed an “in-the-middle” fit and Free To Be Kids offers two different fit options: one slim and one gender-neutral. These trailblazing childrenswear brands are giving girls a say in how their clothes should fit.
To address the fit problem in girls’ clothing, the founders of Girls Will Be designed their own “in-the-middle” fit – right in between what you find in most girls and boys departments. “Many girls, including our own daughters, simply are not comfortable wearing typical ‘girls’ clothing. But that doesn’t always mean they want to shop in the boys department, or wear the oversized,......
May 14, 2017
Girls’ clothing is often designed more for visual appeal than for utility - and that affects how girls play, move, and navigate daily life. We’re committed to making dresses with pockets - because we can, because they’re useful, and because girls deserve them.
May 11, 2017
I was scared. Feminism in the business world wasn’t mainstream yet. I didn’t want to be perceived as a crazy man basher. I also didn’t know whether there was any money in this. And launching yet another business (my fourth), and this time, exclusively for women, was risky. Was I willing to sink more money into a new business? A new website? A new suite of offerings? Would anyone want what I was offering? Maybe there was a reason it didn’t exist.
May 02, 2017
My daughter is a little obsessed with pandas.
For her birthday last year, I bought her a toy panda family - parents and four kids. They came sweetly dressed in classic Victorian-era clothes.
The first thing my daughter did was take the clothes off the pandas. I suppose that makes sense, since, as we all know, Animals Should Definitely Not Wear Clothing. Tiny as they are, the clothes were promptly lost to the Charybdis that is the toy chaos of my basement. So the pandas went for months and months without any clothes and we just played with them au naturel.
With their clothes lost, we couldn’t tell Mommy Panda or Daddy Panda apart - they’re identical without clothes on. Same thing for Sister and Brother Pandas. That meant that all of their activities and roles were perfectly equalized, since the characters could stand in for each other with no perceivable difference.