What is Women’s Work?

April 21, 2017

What is Women’s Work?

I am an aircraft mechanic. A literal, if not so glamorous, Rosie the Riveter. After WWII, the men came back from the war, and most women left their jobs in factories and hangars and went back home to their more traditional duties as wives and mothers. Even today, in 2017, less than 3% of all aircraft mechanics are women.

There are so few of us that most companies do not even offer uniforms in women’s sizes. They call a 36”x32” unisex and send us on our way in boxy shirts and ill-fitting pants. It is ingrained in our cultural presumptions that mechanics are male. Time and again, flight crews are surprised and sometimes confused when they call for maintenance and I show up, but always interested to see that I know what I’m doing!


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A Letter From a Dad

April 17, 2017

A Letter From a Dad

[An excerpt:]

So, thank you. Thank you so much for giving my daughter the clothes that she wants. Thank you for showing her that it's cool to be interested in pirates and dinosaurs and ninjas and fire trucks and trains. Thank you for giving her the tools that she needs to show her enthusiasm for those things to everyone. You've made her childhood, and you came along at just the right time to do it. I just know that she's going to have a blast growing up along with your company, and I can't thank you enough for letting me and my family be part of the beginning of all of that. Keep being awesome and keep letting my princess be fearless.


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Fire Engines are Coming!

April 03, 2017

Fire Engines are Coming!

Debuting April 6!

Clang! Clang! Clang! It's a five-alarm dress! Red fire engines and black rescue ladders head off to fight explosive bursts of fire. Little heroines who rush to save the day will love this bright, twirly, 100% cotton dress. Future fire fighters can store treasures in the hidden pockets while out on missions.  


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Congratulations, Awesome Princess Bella!

March 30, 2017

Congratulations, Awesome Princess Bella!

This month, Bella traveled to the Maryland State Capitol in Annapolis to share her winning poem with First Lady Yumi Hogan at the Student Art Exhibition. We are so proud to reprint it here! Congratulations, Bella!


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Empower Her Curiosity

March 25, 2017

Empower Her Curiosity

To children - small children in particular - most of daily life is full of little mysteries. We can encourage a curious mindset by acting like a mystery writer. Instead of answering all their questions outright, we can give them that same slow drip of clues, guiding them through mysteries slowly and irresistibly before we reveal the solution - keeping their curiosity piqued.


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Empower Her Strength

March 21, 2017

Empower Her Strength

Playing sports is a sure-fire way to help girls develop their superpowers of strength, confidence, and leadership. Through sport, we learn how to collaborate, how to compete, and how to make progress over time through consistent effort. Sport has the added benefit of teaching girls to respect and value their bodies. Through sport, girls learn they can be strong and that strength is a good thing.


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Free Printable Awesome Pi-lentines for Pi Day!

March 12, 2017

Free Printable Awesome Pi-lentines for Pi Day!

We've teamed up with Bethany at Math Geek Mama to create a fabulous, fun, and easy craft for Pi Day!

Pi-lentines!


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Happy Two-Year Kickstarter-iversary!

March 05, 2017

Happy Two-Year Kickstarter-iversary!

It’s the two-year anniversary of our Kickstarter finish, and we are so happy to be here, doing this work we love that our backers made possible - making awesome clothes for awesome girls. Here’s our quick update from the past year.


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Empower Her to Take Action

March 03, 2017

Take Action

Children often feel powerless (and sometimes they complain because of it). As parents we can show them that they always have the power to take some action, even if that action is acceptance. What can we do to help them regain a sense of control? We can help them learn to reframe their perspective as choice-based. We can show them that they can choose how to react to the problems they face by taking action or by letting it go.


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Empower Her Determination

February 21, 2017

Empower Her Determination

More than any other measure, our passion for what we’re doing, combined with the determination to get better at it, predicts whether we will succeed. If we want to empower our children to achieve their goals, we can do two things: help them discover what they’re interested in, and teach them the self-regulation needed to stick with it.


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Guest Posts

Kids Adults



All Posts

What is Women’s Work?

A Letter From a Dad

Fire Engines are Coming!

Congratulations, Awesome Princess Bella!

Empower Her Curiosity

Empower Her Strength

Free Printable Awesome Pi-lentines for Pi Day!

Happy Two-Year Kickstarter-iversary!

Empower Her to Take Action

Empower Her Determination

Teen Entrepreneurs: From Idea to Kickstarter

Necessitees.co - Great Products That Give Babies Better Lives

5 Ways to Empower Children to Write

Free Geeky, Math-y, Science-y Printable Princess Awesome Valentines!

How to Succeed as a Woman in STEM

Special Care Instructions for Dresses with Darker Colors

We Choose Strength

Empower Her To Lead

“Happily Ever After” is Not a Good Business Strategy

Changing the Conversation

Princess Awesome + Project Runway: Fashion Startup

Becoming Resilient

Empowering Individuality

How to Empower Courage

Introducing CALZICO - An Awesome New Tween Apparel Line now on Kickstarter!

Powerful Princesses

Stop Telling Kids They Can Be Anything

Introducing Eunice and her daughter, Kate, our Customers of the Week!

Empowering A Child's Sense of Wonder

Introducing Melanie and her daughter, Austin, our Awesome Customers of the Week!

Introducing Tiffany and her daughter, Elise, our Customers of the Week!

Her First Encounter with Pi

My Feminist Father

Introducing Sonia and her daughters, Elena and Fern, our Customers of the Week!

How to Dress Your Daughter Like a Feminist

Introducing Sara and her daughter, Scarlett, our Customers of the Week!

Introducing Alyssa and her daughter, Elodie, our awesome customers!

Rockets Coloring Page!

Introducing Bekkah and her daughter, Charlotte, our awesome customers!

Minnie Mouse, Business Tycoon

Why the Direct-to-Consumer Model is Right for Princess Awesome

High Ropes

Goldie's Life

Still

Letting Go of the Princess War

5 Ways that Planning a Successful Kickstarter Is Like Planning a Wedding

Chloe's Stories

Abby's Story

One Year Later

Nurturing Your Daughter's Inner Entrepreneur

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