Brave Girls - Giveaway!

June 25, 2017

8 comments

Brave Girls - Giveaway!

Brave Girls are all around us. They’re doing things that frighten them. They’re taking risks that might not pay off. They’re learning hard lessons about “the way things are” - and they’re changing them.

If you’re raising a Brave Girl, we congratulate you.


Read More



Swim Like a Girl - With the Sharks

June 24, 2017

Swim Like a Girl - With the Sharks

I learned to speak five languages and how to work in the tourism business, especially hotels, but one fateful spring I landed in the Bahamas on a vacation to learn how to scuba dive and I never left.

I moved forward in the industry thanks to my passion but also convinced that the best way to be a woman was to be less girly, because everybody “knew” that a girl could not have possibly been able to carry tanks through the forest and go exploring new caves. Then one day I realized that this “girl” was doing exactly that - and that it was perfectly ok to wear pink and to like dresses and heels, or not.


Read More



The Week I Was Wonder Woman

June 18, 2017

The Week I Was Wonder Woman

Dressed as Wonder Woman, I held my shoulders back and my chin up. My stride lengthened. I got up early and got an hour of work in before my family woke, then strode into my daughter’s bedroom to help her get ready for school like I’d just conquered the world. I stood up for myself more at work, though they couldn’t see my clothes on the other side of that computer screen. I love clothes and costuming, and even I was surprised to see what a difference a Wonder Woman print dress made in my outlook on life. 


Read More



Even if we don’t match, let’s be Pals!

June 13, 2017

5 comments

Even if we don’t match, let’s be Pals!

Wouldn’t our planet be a nicer place to live if we could all just get along and, dare I say, even become friends? That’s the inspiration for Pals Socks. What originally started as battling mittens morphed into something much more meaningful.

Learn the story behind Pals Socks and enter to win a pair of socks with a matching Princess Awesome dress!


Read More



Easy, no-sew SHARKS mobile!

June 07, 2017

Easy, no-sew SHARKS mobile!

Make a beautiful Sharks mobile using our free printable shark!

This super easy craft is perfect for kids ages 9+.  It's easy to make and requires no sewing.


Read More



The Sharks Collection

June 04, 2017

The Sharks Collection

Happy World Oceans Day! We are delighted to bring to you a new silhouette with an awesome Sharks design, just in time for summer! 


Read More



Fixing the Fit of Girls' Clothing

May 30, 2017

1 comment

Fixing the Fit of Girls' Clothing

A guest post from the founders of Girls Will Be and Free to Be Kids

Girls are struggling with body image and self-esteem at younger ages than ever before, but we think shopping for clothes shouldn’t contribute to the problem.

Walk into any girls’ clothing store, and shorty shorts, skinny fits, teeny bikinis, and body-hugging t-shirts are almost all you see. The message is loud and clear: girls are supposed to dress to look slim.

Enter two small businesses working to change this reality. Girls Will Be developed an “in-the-middle” fit and Free To Be Kids offers two different fit options: one slim and one gender-neutral. These trailblazing childrenswear brands are giving girls a say in how their clothes should fit.

To address the fit problem in girls’ clothing, the founders of Girls Will Be designed their own “in-the-middle” fit – right in between what you find in most girls and boys departments. “Many girls, including our own daughters, simply are not comfortable wearing typical ‘girls’ clothing. But that doesn’t always mean they want to shop in the boys department, or wear the oversized,......
Read More



Girls Deserve Pockets

May 14, 2017

3 comments

Girls Deserve Pockets

Girls’ clothing is often designed more for visual appeal than for utility - and that affects how girls play, move, and navigate daily life. We’re committed to making dresses with pockets - because we can, because they’re useful, and because girls deserve them.


Read More



Taking Risks Like a Girl

May 11, 2017

Taking Risks Like a Girl

I was scared. Feminism in the business world wasn’t mainstream yet. I didn’t want to be perceived as a crazy man basher. I also didn’t know whether there was any money in this. And launching yet another business (my fourth), and this time, exclusively for women, was risky. Was I willing to sink more money into a new business? A new website? A new suite of offerings? Would anyone want what I was offering? Maybe there was a reason it didn’t exist.


Read More



What happens when you take the clothes off the pandas

May 02, 2017

What happens when you take the clothes off the pandas

My daughter is a little obsessed with pandas.

For her birthday last year, I bought her a toy panda family - parents and four kids. They came sweetly dressed in classic Victorian-era clothes.

The first thing my daughter did was take the clothes off the pandas. I suppose that makes sense, since, as we all know, Animals Should Definitely Not Wear Clothing. Tiny as they are, the clothes were promptly lost to the Charybdis that is the toy chaos of my basement. So the pandas went for months and months without any clothes and we just played with them au naturel.

With their clothes lost, we couldn’t tell Mommy Panda or Daddy Panda apart - they’re identical without clothes on. Same thing for Sister and Brother Pandas. That meant that all of their activities and roles were perfectly equalized, since the characters could stand in for each other with no perceivable difference.


Read More




Guest Posts

Kids Adults



All Posts

Brave Girls - Giveaway!

Swim Like a Girl - With the Sharks

The Week I Was Wonder Woman

Even if we don’t match, let’s be Pals!

Easy, no-sew SHARKS mobile!

The Sharks Collection

Fixing the Fit of Girls' Clothing

Girls Deserve Pockets

Taking Risks Like a Girl

What happens when you take the clothes off the pandas

What is Women’s Work?

A Letter From a Dad

Fire Engines are Coming!

Congratulations, Awesome Princess Bella!

Empower Her Curiosity

Empower Her Strength

Free Printable Awesome Pi-lentines for Pi Day!

Happy Two-Year Kickstarter-iversary!

Empower Her to Take Action

Empower Her Determination

Teen Entrepreneurs: From Idea to Kickstarter

Necessitees.co - Great Products That Give Babies Better Lives

5 Ways to Empower Children to Write

Free Geeky, Math-y, Science-y Printable Princess Awesome Valentines!

How to Succeed as a Woman in STEM

Special Care Instructions for Dresses with Darker Colors

We Choose Strength

Empower Her To Lead

“Happily Ever After” is Not a Good Business Strategy

Changing the Conversation

Princess Awesome + Project Runway: Fashion Startup

Becoming Resilient

Empowering Individuality

How to Empower Courage

Introducing CALZICO - An Awesome New Tween Apparel Line now on Kickstarter!

Powerful Princesses

Stop Telling Kids They Can Be Anything

Introducing Eunice and her daughter, Kate, our Customers of the Week!

Empowering A Child's Sense of Wonder

Introducing Melanie and her daughter, Austin, our Awesome Customers of the Week!

Introducing Tiffany and her daughter, Elise, our Customers of the Week!

Her First Encounter with Pi

My Feminist Father

Introducing Sonia and her daughters, Elena and Fern, our Customers of the Week!

How to Dress Your Daughter Like a Feminist

Introducing Sara and her daughter, Scarlett, our Customers of the Week!

Introducing Alyssa and her daughter, Elodie, our awesome customers!

Rockets Coloring Page!

Introducing Bekkah and her daughter, Charlotte, our awesome customers!

Minnie Mouse, Business Tycoon

1 2 3 10 Next »