About the Designer - Eva St. Clair
Eva St. Clair is a co-founder of Princess Awesome and its Chief Creative Officer. She sources all of the art for the company, working with over a hundred designers to bring unique, nerdy, whimsical, and most of all, stereotype-busting clothing to folks who just want to wear clothes that reflect their personalities and interests.
Introducing the 13,230 Digits of Pi Collection!
They're here! The fabulous 13,230 Digits of Pi dresses and shirts have arrived!
Read about how we created the new collection!
I had this “brilliant” idea to create a Pi design that would feature as many handwritten digits as I could fit into the maximum size rotary screen textile printer (72” by 34”). I had figured each number would be about 3” tall, so I would be able to fit about 1200 of them, nicely spaced, on the fabric....
As I worked, I enjoyed finding little familiarities, like zip codes and famous number sequences (24601!), and I marveled that my own zip code never came up - in fact, very few sequences of more than 4 numbers repeated. I particularly loved the funny section with six 9's in a row. And I thought often about the scale of what I was working on. My mind could barely comprehend thousandths - just the first three digits of Pi - 3.141. By the time I finished, the enormity (minisculity?) of the number I was copying gave me a new appreciation for Pi, its mystery, its profundity (life, the universe, and everything!).
13,230 Digits of Pi
I had this “brilliant” idea to create a Pi design that would feature as many handwritten digits as I could fit into the maximum size rotary screen textile printer (64” by 64”). I had figured each number would be about 3” tall, so I would be able to fit about 1000 of them, nicely spaced, on the fabric.
Will you join me in marveling at Pi, and helping me to make sure I copied it over correctly? There is just no way that I did this completely perfectly. I am a human being and I am sure I made some mistakes, probably during the hours when I was listening to my Civil War Podcast, or when my teenage son was reading the groups of numbers to me while also playing Clash Royale on his phone. Medieval scribes made all kinds of errors, from skipped words (leaving out non is a really big mistake!) to homeotelutons, and I’m sure I did the same.
"Parenting is a walk in the park - Jurassic Park"
They’re fast, they’re clever, they will sniff you out wherever you’re hiding, and they screech in nonhuman decibels. We’re talking about raptors, but could very well be talking about toddlers. Have you checked out our new “Clever Girl” dress? We’re ecstatic with our newest release - a nod to Jurassic Park and the way raptors bear some not-so-subtle similarities to the discerning little creatures in our own lives.
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Ok Google - why are your product category codes sexist?
Google Shopping ads rely on the product category code to decide what the product is - and therefore who should see the product and how much the merchant is going to pay Google to place an ad for it in front of that person.
If the code for the product we are selling is not available, there is no way for us to explain what the product is and who should be seeing the ad. This wastes our money by putting ads in front of people who don't need to see them. And it keeps us from getting seen by the people who do want to find us.
So, as I was assigning product category codes to our Princess Awesome products, I found out right away that we were going to have trouble running ads. I could not tell Google specifically what we were selling because the correct categories for our products do not exist within their schema.
Fit, Fashion, and Ms. Frizzle
Now, Rebecca and I have been saying for years that the problem with making adult sizes is that even if we did make them, no one would actually want to wear them because they would put them on and realize immediately that they look just like Mrs. Frizzle. And who wants to be Mrs. Frizzle?!
Well, it turns out that I do.
I Hate My Purse. Give Me Pockets!
More than 25 years later, I have lived the gamut of consequences that accompany a life trained to rely on a purse instead of a pocket, the sum total of which has shown me that carrying a purse has made me more vulnerable and incompetent than I otherwise would have been if I’d been equipped with pockets instead.
Is this a scam?
Buying something from a small, on-line brand you’ve never heard of takes a lot of trust. A LOT. It’s not just that you can’t feel the fabric or hold up the product to see what the sizing looks like, you literally DO NOT KNOW if we’re a real thing or a complete scam. You can look at reviews and such, but still, it takes a lot of trust. And if you’ve ever been burned by an online company before, it takes even more.
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When Size Matters, and When It Doesn't
It matters that your clothes are the right size for you. But it doesn’t matter what size you are.
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The Moon Landing - Dream It, Design It
If you’re a dreamer and a designer - if you’re inspired by the night sky, the moon, and the technology that helped us reach it - show us what that means to you. We can’t wait to bring one of your designs to life so that the girls who wear it this summer - celebrating the 50th anniversary of the moon landing and dreaming of traveling to space - may one day find themselves there.
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