Clothes that Rule - Like They Do
SHOP NEW RELEASES
We love dinosaurs...
"We love the quality of the clothing and the message of female empowerment that each garment represents."
...and unicorns....
"My son insisted on changing into this shirt as soon as we opened the package—and he put it away at bedtime to wear again tomorrow! I’m impressed with how soft the shirts are."
...and all things awesome!
"Thank you for filling a void I hadn't even fully appreciated and for drawing attention to all the subtle messages we're sending our kids all of the time."
we think they'll love...
"Groundbreaker" Construction Trucks Short Sleeve Super Twirler Dress
$ 39.95
Dig! Haul! Push! Bright yellow construction trucks are hard at work in this vibrant pattern that brings blueprints to life. Your little builder will love...
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"Fleur-de-Lift-Off" Rockets Twirly Play Dress
$ 39.95
5, 4, 3, 2, 1... Blastoff! Hot pink rockets blast off into space amidst curly contrails and other dainty details on this twirly-skirted play dress....
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Solar System Fuzzy Fleece Jogger Pants
$ 34.95
Now the whole world can truly revolve around him! Sparkly silver asteroids separate the small inner planets from the giant outer planets, visited by the space probe...
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"Spitfire" Baby Dragons Infant Dress
$ 29.95
What’s that hatching?? Teeny tiny terrors emerge from their shells, breathe their first little puffs of smoke, then stretch their wings and take to the...
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"She-Rex" Dinosaurs Twirly Play Dress with Long Sleeves
$ 42.95
T-Rex, Stegosaurus, and Triceratops romp around volcanoes, hatching dino eggs, and other prehistoric elements in this brightly-colored future-paleontologist's dream dress with long sleeves, deep pockets,...
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Unicorn Adventures Long Sleeve Raglan Shirt
$ 24.95
Powerful unicorns with rainbow manes and tails explore magical woodlands and mountains, bringing mystery and wonder to the land of his imagination. Future wizards and...
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Super Secret Hidden Ninja Leggings with Pockets
$ 24.95
Hiding in plain sight in the beautiful pink and magenta flowers strewn throughout this pattern are tiny ninja! Sure to be a hit with your...
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“I Spy Pi” Math Short Sleeve Super Twirler Dress - Adult
$ 69.00
With this design, the delight is in the details AND the big picture. Up close, tiny mathematical symbols, diagrams, and numbers swirl around in pink...
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"I Spy Pi" Math Short Sleeve Super Twirler Dress
$ 39.95
With this design, the delight is in the details AND the big picture. Up close, tiny mathematical symbols, diagrams, and numbers swirl around in pink...
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Meet our new brother brand!
Shop Boy WonderBoy Wonder
Solar System Fuzzy Fleece Jogger Pants
$ 34.95
Now the whole world can truly revolve around him! Sparkly silver asteroids separate the small inner planets from the giant outer planets, visited by the space probe...
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Moon Landing Long Sleeve Raglan Shirt
$ 24.95
Stars in shades of purple form a lovely backdrop to rockets, moon landers, and return capsules, honoring the 50th anniversary of the Apollo missions to...
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Fire Flight Dragons Long Sleeve Raglan Shirt
$ 24.95
Watch out! Fierce, sparkling gold dragons breathe scarlet fire as they ignite the night with flame and majesty. Our awesome dragons shirt is part of...
View full product detailsUnicorn Adventures Long Sleeve Raglan Shirt
$ 24.95
Powerful unicorns with rainbow manes and tails explore magical woodlands and mountains, bringing mystery and wonder to the land of his imagination. Future wizards and...
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Rainbow Chemistry Science Short Sleeve Henley Shirt
$ 24.95
What if you could mix colors in beakers and test tubes to make a rainbow in a flask? This design was inspired by sketches drawn by...
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Super Scooper Ice Cream Digger Short Sleeve Henley Shirt
$ 24.95
If you’ve got an excavator, make the most of it! This super scooper digger makes portioning out ice cream just as fun as eating it....
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Flamingos Fuzzy Fleece Jogger Pants
$ 32.95
Pink flamingos bob their heads up and down as he runs! With super soft fleece on the inside, big pockets, and jogger cuffs to keep...
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Math Monsters Long Sleeve Raglan Shirt
$ 24.95
Horned and clawed monsters made of numbers and math symbols tromp in bold purple stripes, bringing a little chaos theory to your mathematician’s usual logical...
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Curious Cats Short Sleeve Henley Shirt
$ 24.95
Adorable kittens romp and explore, not really looking for trouble but finding it anyway as the nervous fish will attest. Made of 100% high quality,...
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Adventure Awaits
shop air & spacePrincess Awesome
“One Small Step” Moon Landing Knee-Length Stretchy Sleeveless Play Dress
$ 39.95
“It has a stark beauty all its own.” -Neil Armstrong during his first walk on the surface of the moon on July 20, 1969. To...
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“Fire Borne” Phoenixes Knee-Length Stretchy Sleeveless Play Dress
$ 39.95
Flowing in rings of fire, phoenixes whirl and rise amid golden red and orange flames. Our soft, swishy rayon-spandex dress with deep pockets will keep...
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“Fiercely Jaw-some” Sharks Shorts with Pockets
$ 22.95
Circling in tropical blue currents, our sharks pattern captures the beauty and power of these fearsome, jaw-some predators. Look closely: can you spot the hammerhead?...
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Helicopters Shorts with Pockets
$ 22.95
Silhouetted against a brilliant teal sky - a perfect "Clear, Blue and 22" day - helicopters take flight! For the kid who can already tell...
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