One day, when Princess Awesome is cruising along with a catalog full of awesome clothes, we’d love to start a boys’ branch. Maybe we’ll call it, as one friend suggested, Captain Adorable. We would love to make t-shirts with flowers or butterflies that boys would want to wear, and anyone who has ever attempted to dress their little boy in something other than navy blue or dark grey in the winter knows there’s a market for colorful boys’ clothing. But we got into this business to change things for girls, and we’ve got to start somewhere, so we’re starting here.
Superman has one. Batman has one. And we have one, too.
It started back in April of 2013. I stopped in a big chain store because my daughter, E, then almost three, needed new pajamas. And I did what I always did when buying her pajamas. First I went to the girls section and picked out a few sets that had some assortment of cute, pastel colors with ice cream cones, hearts, and butterflies. Then I walked to the other side of the store and bought her a few pairs from the boys section - red ones with dinosaurs, dark blue ones with rocket ships and planets, and an orange and blue set with construction equipment.
And… we’re back! Princess Awesome fans, you may have been wondering where we’ve been for the past seven months. In person, many of you have asked us what’s going on with the business. We’re starting our blog with the story of our business so far, including why we stalled out for a few months, where we are now, and where we plan to go next.