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After months of preparations and work, we launched our Kickstarter today.
When my students or my children get overwhelmed I always remind them to use their words to say how they're feeling. So here are some of the words we have to describe how we're feeling:
We’re getting closer.
Our fabric has been ordered, printed, and shipped. Our labels have been ordered, printed, and shipped. Our cut and sew contractor has cut and sewn our sample dresses. They are currently en route somewhere between New York City and Washington, D.C. (The pictures look amazing. Can I tell you how excited I am/we are to hold them in our hands??)
We printed our first fabrics today! We printed our first fabrics today! We printed our first fabrics today!
It was a long, difficult road to get here, but we did it! We only printed a couple dozen yards for the first run of sample dresses, but now we know that we can and it will work and everything is good.
I have to come clean about something. In the midst of working on that previous princess post, I decided to ask my daughter about princesses. I was hoping to get a 4-year-old’s version of our argument so we could say, “Look! See! We’re right!”
But I didn’t get that. In fact, she gave me literally the opposite of our argument. See for yourselves.
Today I had a conversation with a nine-year-old girl I know. This girl is smart. Really smart. She also wears really cute, interesting dresses on a fairly regular basis.
You’ve probably seen our little awesome Princess* B - she is the fabulous and adorable model for our Pirates, Starry Night, and Trucks - Kerpow! dresses.
Why is B one of our models? Because she is one of the girls who inspired us to start Princess Awesome - a girl full of imagination with a broad range of interests.
You know how when you learn a new word it suddenly seems like you’re hearing that word way more than you used to?
Well, it may just be that phenomenon at work here, but I don’t think so. Since Eva and I started Princess Awesome a little over a year ago, it seems like I’m learning about businesses with a similar bent all the time. People all over the place seem to be noticing that a lot of girls and a lot of girls’ interests are left out of the more mainstream clothing and toy business. We started Princess Awesome not because we think that girls shouldn’t like wearing pink or playing princess, but because we think that many girls can and, more importantly, already do enjoy those traditionally “girly” things and also other things. We saw an unmet need in the girls clothing market and decided to go after it.
Elishka Jepson is a rocket scientist by day, graphic designer by night! She focuses on graphic and fabric design in her side business, Robyriker Designs. She especially loves to combine two of her passions, STEM and art, into fun, technical-themed designs. She lives in Tucson, AZ with her husband, two kids and herd of basset hounds. When she's not rocket science-ing, designing, or wrangling (human or puppy) kids, she enjoys reading, sewing, and enjoying the wonderful desert she lives in!
Before my daughter was born, my husband and I made the bold statement that we were not going to buy her any pink clothing. If someone gave us a gift, we said, fine. We won’t return it, but we won’t buy her anything pink ourselves.
If someone had pressed us at the time, we don’t think we could have given a coherent, articulate answer. We probably would have spouted a mish-mosh of the following:
You might be wondering why:
