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I have to come clean about something. In the midst of working on that previous princess post, I decided to ask my daughter about princesses. I was hoping to get a 4-year-old’s version of our argument so we could say, “Look! See! We’re right!”
But I didn’t get that. In fact, she gave me literally the opposite of our argument. See for yourselves.
Today I had a conversation with a nine-year-old girl I know. This girl is smart. Really smart. She also wears really cute, interesting dresses on a fairly regular basis.
You’ve probably seen our little awesome Princess* B - she is the fabulous and adorable model for our Pirates, Starry Night, and Trucks - Kerpow! dresses.
Why is B one of our models? Because she is one of the girls who inspired us to start Princess Awesome - a girl full of imagination with a broad range of interests.
You know how when you learn a new word it suddenly seems like you’re hearing that word way more than you used to?
Well, it may just be that phenomenon at work here, but I don’t think so. Since Eva and I started Princess Awesome a little over a year ago, it seems like I’m learning about businesses with a similar bent all the time. People all over the place seem to be noticing that a lot of girls and a lot of girls’ interests are left out of the more mainstream clothing and toy business. We started Princess Awesome not because we think that girls shouldn’t like wearing pink or playing princess, but because we think that many girls can and, more importantly, already do enjoy those traditionally “girly” things and also other things. We saw an unmet need in the girls clothing market and decided to go after it.
Before my daughter was born, my husband and I made the bold statement that we were not going to buy her any pink clothing. If someone gave us a gift, we said, fine. We won’t return it, but we won’t buy her anything pink ourselves.
If someone had pressed us at the time, we don’t think we could have given a coherent, articulate answer. We probably would have spouted a mish-mosh of the following:
You might be wondering why:
Superman has one. Batman has one. And we have one, too.
It started back in April of 2013. I stopped in a big chain store because my daughter, E, then almost three, needed new pajamas. And I did what I always did when buying her pajamas. First I went to the girls section and picked out a few sets that had some assortment of cute, pastel colors with ice cream cones, hearts, and butterflies. Then I walked to the other side of the store and bought her a few pairs from the boys section - red ones with dinosaurs, dark blue ones with rocket ships and planets, and an orange and blue set with construction equipment.
