30% off w/code: FINALSTRETCH // Up to 60% off Super Sale
30% off w/code: FINALSTRETCH // Up to 60% off Super Sale
Pre-Order for Spring 2024!
Save 25% on 1 dress with code DINOPREORDER
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by Elena Hung May 24, 2018 3 min read 1 Comment
This week is Global Tracheostomy Tube Awareness Week, and I would like to tell you something about this picture and why representation matters.
I love that there's a little girl with a tracheostomy in an advertisement for kids' clothing.
I love that a new audience is now seeing a kid with a trach, because before Xiomara, I had never seen a kid with a trach.
I love that the ad is not about a trach. It's just a kid, in a pretty dress, who happens to have a trach.
I love that there is a parent with a trached kid in the NICU somewhere right now who might see this, and pause, and hopefully then see their kid as a kid full of potential, and not as a long list of medical diagnoses.
I love that this image of the trach is not scary and medical, like it often is.
I love that Xiomara's pulse ox machine is just hanging out in the background. I know that a great majority of people have no idea what that is, but I am so excited for my fellow medical parents to see it and exclaim "WE HAVE THE SAME PULSE OX!"
by Eva St. Clair May 09, 2018 2 min read
We’ve been putting them on our dresses, leggings and shorts since 2016 and we’re so honored that many of you tagged us to bring us into the national conversation about pockets for girls.
To continue to raise awareness about this important issue, we’re joining forces with our friends at Girls Will Be, a girls clothing company that makes totally amazing shorts for girls with lots of pockets, to keep the #girlsdeservepockets movement moving forward.
by Diana Peterfreund April 19, 2018 1 min read
by Eva St. Clair April 10, 2018 1 min read
If you can dream it, you can be it.
That's the message behind the awesome new children's book, RAD Girl Revolution, now on Kickstarter!
RAD stands for Rise Above Doubt and Reach Any Dream. The book will feature 30 inspiring storybook-style photos of real little girls in fields typically under-represented by women, along with a rhyming verse describing each career.
by Diana Peterfreund March 22, 2018 4 min read
by Diana Peterfreund March 09, 2018 2 min read
There’s a saying by A Wrinkle In Time author Madeleine L’Engle, regarding whether children’s books are a lesser medium of art: “You have to write the book that wants to be written. And if the book will be too difficult for grown-ups, then you write it for children.”
For children have the power to make the world a better place, and they are going to use it.
by Eva St. Clair March 08, 2018 0 min read 1 Comment
by Diana Peterfreund February 20, 2018 2 min read 1 Comment
With the Princess Awesome Book Club, we’ve curated books for kids from baby board books all the way up to chapter books that show a diverse group of women, girls, and even female-type creatures that are learning, exploring, and adventuring to their fullest potential. In the coming weeks, we will be presenting these picks with giveaways, interviews with the authors, and reviews from actual kids who love these stories as much as we do.
by Eva St. Clair January 14, 2018 1 min read 1 Comment
I'm delighted that you are making dresses with science and technology on them. And they're twirly! Just because we like science doesn't mean we don't like to have girl fun. I'm especially grateful that I can get my granddaughters things that they will really like to wear in colors they love but that still will remind them of their grandmother.
-Jennifer Stevens, customer
by Eva St. Clair January 01, 2018 2 min read
Grab a coat and get outside! Yes, it's cold but there's a variety of activities that will tire out active kids - skiing, skating, and snowboarding - in addition to other ways to enjoy the outdoors in winter. And some of those activities help build strategic thinking and communication skills.
by Eva St. Clair December 14, 2017 3 min read
How do you get your child ready for her first day of school? Parents, I know it’s tough. But with the right guidance, I assure you that your preschooler will end up loving the new environment. It all begins with proper assessment of the situation. Here are 5 of the most important tips you might want to check out to make sure your little girls is all set for her first day of school.
by Eva St. Clair December 03, 2017 2 min read 4 Comments
All this rebellion comes from pushing limits and learning the “why” of things. Parenting children through learning the reasons behind the rules can be emotionally, physically, and intellectually draining. But it can also be inspiring - because occasionally our little rebels discover rules that really do need to be broken.
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