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We've restocked your favorites! Dragons, Cat Math, and Flower STEMs are here!
We've restocked your favorites! Dragons, Cat Math, and Flower STEMs are here!
Save now on Holiday Pre-Orders!
1-2 Dresses - 25% off w/code: HOLIDAY2022
3+ Dresses - 30% off (no code needed)
Free U.S. shipping on 2+ pre-order dresses!
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Pre-orders will ship in November 2022.
Save now on Holiday Pre-Orders!
1-2 Dresses - 25% off w/code: HOLIDAY2022
3+ Dresses - 30% off (no code needed)
Free U.S. shipping on 2+ pre-order dresses!
*********
Pre-orders will ship in November 2022.
by Eva St. Clair June 24, 2017 4 min read 6 Comments
I learned to speak five languages and how to work in the tourism business, especially hotels, but one fateful spring I landed in the Bahamas on a vacation to learn how to scuba dive and I never left.
I moved forward in the industry thanks to my passion but also convinced that the best way to be a woman was to be less girly, because everybody “knew” that a girl could not have possibly been able to carry tanks through the forest and go exploring new caves. Then one day I realized that this “girl” was doing exactly that - and that it was perfectly ok to wear pink and to like dresses and heels, or not.
by Eva St. Clair June 18, 2017 2 min read 4 Comments
Dressed as Wonder Woman, I held my shoulders back and my chin up. My stride lengthened. I got up early and got an hour of work in before my family woke, then strode into my daughter’s bedroom to help her get ready for school like I’d just conquered the world. I stood up for myself more at work, though they couldn’t see my clothes on the other side of that computer screen. I love clothes and costuming, and even I was surprised to see what a difference a Wonder Woman print dress made in my outlook on life.
by Eva St. Clair June 13, 2017 2 min read 9 Comments
Wouldn’t our planet be a nicer place to live if we could all just get along and, dare I say, even become friends? That’s the inspiration for Pals Socks. What originally started as battling mittens morphed into something much more meaningful.
Learn the story behind Pals Socks and enter to win a pair of socks with a matching Princess Awesome dress!
by Eva St. Clair June 07, 2017 2 min read 4 Comments
Make a beautiful Sharks mobile using our free printable shark!
This super easy craft is perfect for kids ages 9+. It's easy to make and requires no sewing.
by Eva St. Clair June 04, 2017 1 min read 4 Comments
Happy World Oceans Day! We are delighted to bring to you a new silhouette with an awesome Sharks design, just in time for summer!
by Eva St. Clair May 14, 2017 2 min read 47 Comments
Girls’ clothing is often designed more for visual appeal than for utility - and that affects how girls play, move, and navigate daily life. We’re committed to making dresses with pockets - because we can, because they’re useful, and because girls deserve them.
by Eva St. Clair May 11, 2017 2 min read 4 Comments
I was scared. Feminism in the business world wasn’t mainstream yet. I didn’t want to be perceived as a crazy man basher. I also didn’t know whether there was any money in this. And launching yet another business (my fourth), and this time, exclusively for women, was risky. Was I willing to sink more money into a new business? A new website? A new suite of offerings? Would anyone want what I was offering? Maybe there was a reason it didn’t exist.
by Eva St. Clair May 02, 2017 4 min read 13 Comments
My daughter is a little obsessed with pandas.
For her birthday last year, I bought her a toy panda family - parents and four kids. They came sweetly dressed in classic Victorian-era clothes.
The first thing my daughter did was take the clothes off the pandas. I suppose that makes sense, since, as we all know, Animals Should Definitely Not Wear Clothing. Tiny as they are, the clothes were promptly lost to the Charybdis that is the toy chaos of my basement. So the pandas went for months and months without any clothes and we just played with them au naturel.
With their clothes lost, we couldn’t tell Mommy Panda or Daddy Panda apart - they’re identical without clothes on. Same thing for Sister and Brother Pandas. That meant that all of their activities and roles were perfectly equalized, since the characters could stand in for each other with no perceivable difference.
by Eva St. Clair April 21, 2017 3 min read 4 Comments
I am an aircraft mechanic. A literal, if not so glamorous, Rosie the Riveter. After WWII, the men came back from the war, and most women left their jobs in factories and hangars and went back home to their more traditional duties as wives and mothers. Even today, in 2017, less than 3% of all aircraft mechanics are women.
There are so few of us that most companies do not even offer uniforms in women’s sizes. They call a 36”x32” unisex and send us on our way in boxy shirts and ill-fitting pants. It is ingrained in our cultural presumptions that mechanics are male. Time and again, flight crews are surprised and sometimes confused when they call for maintenance and I show up, but always interested to see that I know what I’m doing!
by Eva St. Clair April 17, 2017 3 min read 4 Comments
[An excerpt:]
So, thank you. Thank you so much for giving my daughter the clothes that she wants. Thank you for showing her that it's cool to be interested in pirates and dinosaurs and ninjas and fire trucks and trains. Thank you for giving her the tools that she needs to show her enthusiasm for those things to everyone. You've made her childhood, and you came along at just the right time to do it. I just know that she's going to have a blast growing up along with your company, and I can't thank you enough for letting me and my family be part of the beginning of all of that. Keep being awesome and keep letting my princess be fearless.
by Eva St. Clair April 03, 2017 1 min read 4 Comments
Debuting April 6!
Clang! Clang! Clang! It's a five-alarm dress! Red fire engines and black rescue ladders head off to fight explosive bursts of fire. Little heroines who rush to save the day will love this bright, twirly, 100% cotton dress. Future fire fighters can store treasures in the hidden pockets while out on missions.
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