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Sci Chic Creates Styles That Speak to the Feminine Geek

by Eva St. Clair September 21, 2017 2 min read

“I’m not a tom boy. I’m not a girly girl. I’m just me.”

Caroline, age 10, is not happy with the labels others have given her, either because she’s a Star Wars fan or because she likes makeup and fashion. She’s part of a new generation of girls who are looking for clothing and accessories that reflect and honor their wide-ranging interests.

Enter Sci Chic Jewelry with offerings of sparkling robots, fierce golden dragons, and swirling atoms to empower girls to embrace all their interests as equally worthwhile.

The cultural narrative about scientists being male and unfashionable is a factor in discouraging girls from pursuing careers in the sciences. Sci Chic’s beautifully designed pieces push back against those stereotypes, giving aspiring scientists the opportunity to showcase their fields of study with elegance and sartorial wit. By presenting STEM fields as compatible with traditionally feminine tastes, Sci Chic is changing the narrative about who “belongs” in science.

Sci Chic has worked closely with Princess Awesome to create custom coordinating dresses and necklaces designed with young girls in mind. During Shark Week, they released the “Fiercely Jaw-some” Sharks Dress with its matching Hammerhead Shark Necklace. This Halloween, they are offering a glow-in-the-dark newt necklace to go with a dress featuring the ingredients used in the witches’ brew from Shakespeare’s Macbeth.

“We’ve heard from many customers that people speak to their daughters differently when they’re wearing our products,” said Erin Winick. “Instead of just saying that they look pretty, they comment on the atom necklace and start a conversation about the periodic table. That helps reinforce to the girl wearing the necklace that her interest in science is valid.”


Erin Winick is the CEO of Sci Chic, a science communicator and holds a BS in Mechanical Engineering from the University of Florida. Born and raised in Florida, she was always surround by the space program and passionate about showing how creative science can be. You can find her on social media @erinwinick.

Eva St. Clair
Eva St. Clair

Eva St. Clair is a co-founder of Princess Awesome and the company's Chief Creative Officer. She and her husband are raising four kids outside of Washington, DC.

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