Awesome Thoughts from our Blog

Wouldn’t our planet be a nicer place to live if we could all just get along and, dare I say, even become friends? That’s the inspiration for Pals Socks. What originally started as battling mittens morphed into something much more meaningful.

Learn the story behind Pals Socks and enter to win a pair of socks with a matching Princess Awesome dress!

Make a beautiful Sharks mobile using our free printable shark!

This super easy craft is perfect for kids ages 9+.  It's easy to make and requires no sewing.

Happy World Oceans Day! We are delighted to bring to you a new silhouette with an awesome Sharks design, just in time for summer! 

Girls’ clothing is often designed more for visual appeal than for utility - and that affects how girls play, move, and navigate daily life. We’re committed to making dresses with pockets - because we can, because they’re useful, and because girls deserve them.

I was scared. Feminism in the business world wasn’t mainstream yet. I didn’t want to be perceived as a crazy man basher. I also didn’t know whether there was any money in this. And launching yet another business (my fourth), and this time, exclusively for women, was risky. Was I willing to sink more money into a new business? A new website? A new suite of offerings? Would anyone want what I was offering? Maybe there was a reason it didn’t exist.

My daughter is a little obsessed with pandas.

For her birthday last year, I bought her a toy panda family - parents and four kids. They came sweetly dressed in classic Victorian-era clothes.

The first thing my daughter did was take the clothes off the pandas. I suppose that makes sense, since, as we all know, Animals Should Definitely Not Wear Clothing. Tiny as they are, the clothes were promptly lost to the Charybdis that is the toy chaos of my basement. So the pandas went for months and months without any clothes and we just played with them au naturel.

With their clothes lost, we couldn’t tell Mommy Panda or Daddy Panda apart - they’re identical without clothes on. Same thing for Sister and Brother Pandas. That meant that all of their activities and roles were perfectly equalized, since the characters could stand in for each other with no perceivable difference.

I am an aircraft mechanic. A literal, if not so glamorous, Rosie the Riveter. After WWII, the men came back from the war, and most women left their jobs in factories and hangars and went back home to their more traditional duties as wives and mothers. Even today, in 2017, less than 3% of all aircraft mechanics are women.

There are so few of us that most companies do not even offer uniforms in women’s sizes. They call a 36”x32” unisex and send us on our way in boxy shirts and ill-fitting pants. It is ingrained in our cultural presumptions that mechanics are male. Time and again, flight crews are surprised and sometimes confused when they call for maintenance and I show up, but always interested to see that I know what I’m doing!

[An excerpt:]

So, thank you. Thank you so much for giving my daughter the clothes that she wants. Thank you for showing her that it's cool to be interested in pirates and dinosaurs and ninjas and fire trucks and trains. Thank you for giving her the tools that she needs to show her enthusiasm for those things to everyone. You've made her childhood, and you came along at just the right time to do it. I just know that she's going to have a blast growing up along with your company, and I can't thank you enough for letting me and my family be part of the beginning of all of that. Keep being awesome and keep letting my princess be fearless.

Debuting April 6!

Clang! Clang! Clang! It's a five-alarm dress! Red fire engines and black rescue ladders head off to fight explosive bursts of fire. Little heroines who rush to save the day will love this bright, twirly, 100% cotton dress. Future fire fighters can store treasures in the hidden pockets while out on missions.  

This month, Bella traveled to the Maryland State Capitol in Annapolis to share her winning poem with First Lady Yumi Hogan at the Student Art Exhibition. We are so proud to reprint it here! Congratulations, Bella!

To children - small children in particular - most of daily life is full of little mysteries. We can encourage a curious mindset by acting like a mystery writer. Instead of answering all their questions outright, we can give them that same slow drip of clues, guiding them through mysteries slowly and irresistibly before we reveal the solution - keeping their curiosity piqued.