Save now on Holiday Pre-Orders!
1-2 Dresses - 25% off w/code: HOLIDAY2022
3+ Dresses - 30% off (no code needed)
Free U.S. shipping on 2+ pre-order dresses!
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Pre-orders will ship in November 2022.
Save now on Holiday Pre-Orders!
1-2 Dresses - 25% off w/code: HOLIDAY2022
3+ Dresses - 30% off (no code needed)
Free U.S. shipping on 2+ pre-order dresses!
*********
Pre-orders will ship in November 2022.
by Eva St. Clair May 11, 2017 2 min read
From 2010 to 2012 I hemmed and hawed about officially launching Her Corner.
Me? Start a business just for women? That sounded so … *girly* … or something.
You see, I’d been raised professionally with men, all my mentors were (and remain) men, most of my professors were men, and frankly, I like working with men.
And yet, there was a thread that ran through my life that made this move so obvious – to everyone but me. I attended an all-girls school from elementary through high school. I worked in corporate America running the women’s initiatives. I went back to business school and participated in the women’s clubs. I obsessively read every report I could find on how and why women were (or were not) succeeding in business (corporate and entrepreneurship).
But I was scared. Feminism in the business world wasn’t mainstream yet. I didn’t want to be perceived as a crazy man basher. I also didn’t know whether there was any money in this. And launching yet another business (my fourth), and this time, exclusively for women, was risky. Was I willing to sink more money into a new business? A new website? A new suite of offerings? Would anyone want what I was offering? Maybe there was a reason it didn’t exist.
But one day something bigger than my fear turned on. It was my anger (some people will tell you that anger is fear turned inside out). I became angry that all the smart, motivated and ambitious women around me weren’t more successful in their businesses. Darn it, these women had risked a LOT, spent hours upon hours launching and working in these businesses, put themselves out there and made themselves vulnerable. And yet … those businesses were not thriving.
And that made me angry. It wasn’t fair.
But then I realized: I know how to fix this!
Despite my fear, I knew that women support other women. We want to help one another. We are natural connectors. Put us together, and we’re going to ask, “How can I help you?”
And in that moment, my fear was trumped by my anger and conviction that I could help. And that belief, my own personal why, has never wavered. It has helped me manage the ups and downs of launching, running, and now growing a business that so far has helped almost 1,000 women grow their businesses.
If only it hadn’t taken me two years to get there.
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Frederique Irwin is the founder and CEO of Her Corner, a peer-powered consultancy dedicated to accelerating the growth of women-owned businesses.
Eva St. Clair is a co-founder of Princess Awesome and the company's Chief Creative Officer. She and her husband are raising four kids outside of Washington, DC.
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by Eva St. Clair September 02, 2023 3 min read
I’m an illustrator, surface designer and educator based in Atlanta, GA. I live with my boyfriend and our three rescue kitties, who very often make it into my art, especially the two black cats.
I feel very comfortable creating art for kids, because I'm really a kid at heart. I love cute animals and bright colors. I find it particularly satisfying to distill complex concepts into simple shapes that are stylized but easily recognizable.
by Eva St. Clair August 18, 2023 2 min read 5 Comments
Sienna Farr was one of Princess Awesome's first models, before our Kickstarter, before we were much more than a dream and a few dresses made of tee shirts and quilting material. She died in a fire that also seriously injured her mother on August 11, 2023, aged 13.
by Eva St. Clair June 26, 2023 1 min read
Princess Awesome is so proud to partner with Women in Aviation International to sponsor a design contest during the summer of 2023. We are looking for your awesome ideas for new clothing that features airplanes, helicopters, engineering concepts, schematics - anything that has to do with aviation.