Awesome Thoughts from our Blog

Girls Deserve Pockets

May 14, 2017


At the park the other day, my daughter was climbing up the play structure with one hand, a small plastic bunny toy in her other. Upset that she was making no progress (!), she turned to me and asked for help.

“You don’t need any help,” I said. “Just put the bunny in your pocket.”

She looked surprised for a second, then opened up the pocket on her Rockets dress, and stuck the bunny inside. She climbed up the bars without a problem and smiled at me when she reached the top of the slide. She stuck her hand back in her pocket, retrieved the bunny, and slid down. Then she did it all over again.


Bug collectors need a dress with pockets.

Every day we hear from customers who are delighted that our dresses have pockets. One would think that every piece of kids’ clothing would come with dozens of pockets since kids are in constant need of them. Yet the vast majority of girls’ clothing (and women’s clothing too) is devoid of pockets. There’s a long history of why women’s clothes don’t have pockets, which you might enjoy reading about at the Mic and Racked.

Without doing rather a large amount of historical research, I would hypothesize that girls’ clothes don’t have pockets because, particularly in the last twenty years, girls’ clothing is often designed as shrunken-down women’s or teen’s clothing. Rather than thinking of girls as kids in need of kids’ clothing, many designers think of girls as mini-fashionistas in bubble skirts, big sunglasses, and heeled sandals that the vast majority of kids on the playground would never wear (or at least not as one outfit all at once while at the playground).


There’s a rocket in my pocket! Ok, it’s a space shuttle. Close enough for Rockets Girl.

The point is, girls’ clothing is often designed more for visual appeal than for utility - and that affects how girls play, move, and navigate daily life. We’re committed to making dresses with pockets - because we can, because they’re useful, and because girls deserve them.




Eva St. Clair
Eva St. Clair

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8 Responses

Sheryl Lewis
Sheryl Lewis

July 21, 2017

I will never understand why woman’s pockets are not very deep. I cannot carry even my car keys in them. When I hang around the house, I wear my hubby’s basketball shorts. The pockets are deep enough and I can carry my cell phone in them while I clean and cook without the phone falling out. The last time I had my woman’s shorts on, my cell phone fell out onto the sidewalk and preceded to smash the glass front. I rest my case. I vote for deeper pockets in our clothes.

Ally
Ally

July 20, 2017

Honey (previous commenter, not snarky term of endearment), skirts and dresses are plenty practical. They’re cooler in summer than pants or shorts, and offer more comfort and freedom of movement than, say, jeans. Plus, for a little girl who’s new to the potty or still needs diaper changes, a skirt is a breeze and gets her back in the action fast. I agree that an ankle-length skirt is not a good choice for hiking or exploring, but a shorter skirt with pockets can be a great choice. She can have pants for when she needs them, no one here is saying she shouldn’t, but lots of girls like dresses and they can be good playclothes too.

Honey
Honey

July 09, 2017

Why not pants?? If you want utility, skirts and dresses are not practical.

David Heinsohn
David Heinsohn

June 30, 2017

This need to make these, or you need to make them, for girls too!
http://www.utilikilts.com/

Katie
Katie

June 28, 2017

I don’t even have kids and I love what you’re doing! I was raised by a single mom who worked in a STEM field but still faced the same issues all sorts of other girls face. In middle school I remember a teacher who had never met me calling me a bimbo because I developed breasts before most of my classmates. You are changing the world. Keep it up!

Carole
Carole

June 18, 2017

Just bought matieral to sew pockets on pj bottoms. Wish womens pockets were as deep as mens.:-)

Annie
Annie

May 20, 2017

Looking forward to the day you add an adult women’s line.

Sierra
Sierra

May 16, 2017

My 4 year old adores her Princess Awesome Pi dress. The pockets are fantastic. Thank you!

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