June 13, 2017
Wouldn’t our planet be a nicer place to live if we could all just get along and, dare I say, even become friends? That’s the inspiration for Pals Socks. What originally started as battling mittens morphed into something much more meaningful.
With a background in design, I initially created prototypes for mismatched animal mittens, named Vs. Mittens. They came as predator and prey, so your hands could pretend to battle each other. It was my first foray into running a creative business. Scary but fun!
Unfortunately mittens are SO seasonal! My first business lesson. Mittens turned into mismatched animal socks. BUT. Given our current state of affairs, I realized that Vs. had to become Pals.
I wanted to create a fun, colorful kids brand with a powerful message. It is my personal belief that it’s awesome to try new things, explore new places and make all kinds of friends. Life is more interesting, exciting and peaceful.
What if all kids could start out thinking that difference is great? That it’s awesome we don’t all match, that we don’t have the same ideas or have to look exactly alike? What if we could inspire our future global citizens to promote inclusivity and acceptance? Yes, Dragons and Unicorns can *defeet the norm* and become best friends. So can a T-Rex and Triceratops!
Not only is spreading the love part of our mission, it’s also important to us that we give back. Pals Socks works with different organizations who have similar goals of making our daily existence happier, kinder and more peaceful.
That’s our story so far! We launched at the end of 2015, sell to over 300 stores around the world, relocated to Philly via Brooklyn and continue to create positive social change. Even if we don’t match, let’s be Pals!Pals Socks