When she's wearing a Princess Awesome dress...
"Instead of calling her a princess or cute, the conversation expands to rockets and then my daughter talks about the moon and Jupiter. Sure, she doesn't have the best grasp of any of this, but she's 3 and learning. And adults treat her more than a cute little thing which in turn strengthens her confidence."
Parents have noticed - girls who wear Princess Awesome dresses hear a different conversation.
“Best of all, people engage in interesting and diverse conversations with my daughters about what they wear rather than make simple comments about how pretty or cute they are. My girls are pretty, but they are also smart; I prefer they be reminded of that more often than how they look.”
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