"Rosie Revere, Engineer" - A Guest Review from Bookworm Baggins!

November 15, 2018 | Diana Peterfreund

  Rosie Revere, EngineerAges 5-7Interests: Engineering, AviationPages: 32Picture BookAuthor: Andrea Beatty Illustrator: David Roberts Our guest reviewers from Instagram's Bookworm Baggins loooooved Rosie Revere, Engineer and its message of creativity combined with perseverance. The hilarious illustrations by David Roberts add a zany, quirky tone to Andrea Beatty's delightful, easy-to-read and remember story in rhyme, making it a terrific book for young readers to read first with an adult and then on their own - over and over again. And speaking of aviation engineering, we created the blue airplanes collection featured in this review in partnership with JetBlue as part of both......

The "TrueBlue" Airplanes Collection Takes Off

November 13, 2018 | Eva St. Clair

On October 29, 2018, JetBlue hosted Princess Awesome at the Fashion on the Fly photoshoot at BWI. The pilots who edit Aviation for Women and Aviation for Girls, publications of Women in Aviation International (WAI) came to meet our models and talk with them about careers in aviation.  In partnership with JetBlue, we designed and produced the "TrueBlue" Airplanes Collection so girls who love airplanes can twirl, jump, and fly wearing clothes that reflect their interest in aviation. Many young girls' budding interests in STEM careers fade between the ages of 6-12. Only 7% of pilots are women. JetBlue wants to change that. The JetBlue Foundation supports K-12 STEM education and awards scholarships to students pursuing aviation careers. 
Wearing Neurons Helps Explain Epilepsy -

Wearing Neurons Helps Explain Epilepsy - "My brain is hibernating"

October 17, 2018 | Amy Wiskerchen

She takes pride in wearing her brain outfit from Princess Awesome because it gives her an opportunity to explain what Epilepsy is to her friends. And of course she has always loved purple! She says all her Princess Awesome clothes (we’re very loyal!) are “super soft and comfy, like pajamas”.
Flying High as a Woman Airline Pilot

Flying High as a Woman Airline Pilot

October 02, 2018 | Erika Walker Jackman

I am a female airline pilot. Women airline pilots make up less than 4% of the pilots in the United States and less than 1% if the worlds airline pilots. Unfortunately, that number hasn’t changed much in the past 10 years. I think Princess Awesome is precisely what the girls of the next generation needs! Girls (and the world) need to know that it’s okay to love airplanes, rockets, trucks and trains! It is possible to be anything you want to be, including a princess who flys airplanes! I’ve had many hurdles on the road to becoming a pilot, mainly......
Fashion on the Fly

Fashion on the Fly

September 12, 2018 | Eva St. Clair

We’re honored to join forces with JetBlue Foundation that shares our commitment to fostering girl’s interest and confidence in STEM fields. The JetBlue Foundation provides financial support to students, especially girls, in pursuing a STEM education to work in aviation. This month, we are releasing a special blue edition of our Airplanes Collection in honor of the JetBlue Foundation.  
2018 Back to School Round Up of Awesomeness!

2018 Back to School Round Up of Awesomeness!

August 05, 2018 | Eva St. Clair

Awesome stuff for kids going back to school!  Check out our cool list of backpacks, pens, bike helmets, and more!
The Princess Awesome Book Club Digs Deep for

The Princess Awesome Book Club Digs Deep for "Katy and the Big Snow"!

June 27, 2018 | Eva St. Clair

In a world of empowering books about girls doing interesting and amazing things, there are still very few that portray women or female characters working with (or even just being interested in) heavy equipment and machinery. This year, Katy turns 75 - and the empowering message Virginia Lee Burton wrote right at the height of World War II as Rosie the Riveter was working hard on the homefront is still a welcome one with great lessons for kids today - work hard, stay strong, have courage when things look impossible.
The Princess Awesome Book Club Adores

The Princess Awesome Book Club Adores "Dinosaur Kisses"!

June 05, 2018 | Diana Peterfreund

An interview with the author! David: A fellow illustrator asked me to write a book about dinosaurs for his wonderful young daughter. He said he couldn't draw dinosaurs. I thought that was a fun idea. At the time, my son was about 2, and was very shy. At the park, I noticed that his friends would come running up to him, shouting his name, and practically jump on him, to say hello. So that's where the personality of Dinah came from.
Life Without Pockets: A Memoir

Life Without Pockets: A Memoir

May 31, 2018 | Eva St. Clair

I had a reputation in college as being a scatterbrain. I could never find my keys and I locked myself out of my room 26 times my first quarter. I went through innumerable pairs of sunglasses and multiple bike locks. I was terrible at keeping track of my own stuff. Reflecting on the chaos I created for myself as a first-year college student, I estimate that fifty percent of the problem originated in the habits I had developed living across the street from the high school I attended. My mother worked from home and the door to our house was usually unlocked. Even if it was locked, I had figured out at age 8 that I could climb over the back wall from our tree house. So I had keys but I never used them. I also didn’t bother carrying around most of the other things I needed during the day since I knew I’d be stopping home for lunch or even occasionally during class - I’d just tell my algebra teacher I needed to visit my “locker.”
In Honor of Global Tracheostomy Tube Awareness Week, Why Representation Matters

In Honor of Global Tracheostomy Tube Awareness Week, Why Representation Matters

May 24, 2018 | Elena Hung

This week is Global Tracheostomy Tube Awareness Week, and I would like to tell you something about this picture and why representation matters. I love that there's a little girl with a tracheostomy in an advertisement for kids' clothing.I love that a new audience is now seeing a kid with a trach, because before Xiomara, I had never seen a kid with a trach.I love that the ad is not about a trach. It's just a kid, in a pretty dress, who happens to have a trach. I love that there is a parent with a trached kid in the NICU somewhere right now who might see this, and pause, and hopefully then see their kid as a kid full of potential, and not as a long list of medical diagnoses.I love that this image of the trach is not scary and medical, like it often is.I love that Xiomara's pulse ox machine is just hanging out in the background. I know that a great majority of people have no idea what that is, but I am so excited for my fellow medical parents to see it and exclaim "WE HAVE THE SAME PULSE OX!"
1 2 3 15 Next »