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  • New
  • Solar Eclipse Collection!

  • Get ready for the totality on April 8 with our stunning family Solar Eclipse Collection!

  • Sale
  • $10 Sports Leggings & Shorts!

  • $10 Chess & Vehicles Dresses!

  • All Markdowns

  • Pre-Order
  • Use code PREORDER10 for 10% off 1 dress

    Use code PREORDER20 for 20% off 2+ dresses

    Use code PREORDER30 for 30% off 4+ dresses

  • Bats!

  • Avian Evolution!

  • STEM-mania!

  • Frogs!

  • About Our Photography

    Our photographer, Katie Jett Wells, is a mom and owner of Katie Jett Walls Photography. She captures not just our products but the spirit of our mission: the awesomeness of children and adults just being themselves. Katie's genius as a documentary photographer is to find that extraordinary spark at work in the ordinary moments of life.


    We have our own photoshoot space behind Rebecca's house - we painted her garage and fence so that our pictures would always pop with bright colors and energy! Local muralist Julie Stockard did an amazing job incorporating our logo and some of our little brand icons into the design.