20% OFF! w/code: SPRING (excludes new release products)
20% OFF! w/code: SPRING (excludes new release products)
Save now on Holiday Pre-Orders!
1-2 Dresses - 25% off w/code: HOLIDAY2022
3+ Dresses - 30% off (no code needed)
Free U.S. shipping on 2+ pre-order dresses!
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Pre-orders will ship in November 2022.
Save now on Holiday Pre-Orders!
1-2 Dresses - 25% off w/code: HOLIDAY2022
3+ Dresses - 30% off (no code needed)
Free U.S. shipping on 2+ pre-order dresses!
*********
Pre-orders will ship in November 2022.
by Rebecca Melsky February 03, 2016 2 min read
This was Eva and me one year ago today.
In a blog post from that day, I wrote that I was
Why? Because one year ago today we launched our Kickstarter campaign.
After:
and
We were ready to launch. We were ready to take our baby, Princess Awesome, out into the world.
Our goal was aggressive: $35,000. Up to that point, $35,465 was the most ever raised by a Childrenswear project. We had done the math; we knew how many backers we needed to bring in. We knew successful projects usually raise ⅓ of their funding in 3 days, and we knew how many backers we’d need in our first three days to meet that goal. We were cautiously optimistic that we could make our goal, but honestly, I was terrified that we’d get to $12,000 or $26,000 and just stall out.
In the week leading up to our Kickstarter I was the most stressed I’d ever been in my life (and still doing my best to teach my class of third graders and take care of my own kids on top of it). But Eva and I kept having the same conversation over and over again that ended with essentially this:
We’re going to give this our best shot. If we don’t make it, we’ll regroup and figure out something else. It’ll be ok.
And it turned out, it was.
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Over the next month, we’ll share with you some stories from our Kicktstarter, tips for launching your own, and our favorite press pieces we received during February 2015.
Rebecca Melsky is a co-founder of Princess Awesome and its Chief Executive Officer. She and her husband are raising three kids in Washington, DC.
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by Eva St. Clair March 28, 2023 1 min read
by Eva St. Clair March 28, 2023 4 min read
Read Moreby Rebecca Melsky March 27, 2023 2 min read
Eva St. Clair is a co-founder of Princess Awesome and its Chief Creative Officer. She sources all of the art for the company, working with over a hundred designers to bring unique, nerdy, whimsical, and most of all, stereotype-busting clothing to folks who just want to wear clothes that reflect their personalities and interests.