If you know a little girl, or you were a once a little girl, then you know.
Lots of little girls love dresses and rainbows and flowers and pink. And lots of those same little girls love cars and robots and pirates and dinosaurs.
But if you've ever tried to buy those little girls clothes that are pink and have dinosaurs, or are sparkly and have pirates, or even just a dress with a robot on it, then you know it's pretty much impossible.
Princess Awesome wants to change that.
We believe that if a girl likes purple and also likes trucks, she should be able to wear a purple truck dress. And if a girl likes princesses and also aliens, then an alien princess skirt is for her.